Jolly Commerce

Why this approach and not native Shopify B2B?

Not Selected

Native Shopify B2B (Shopify Plus)

Requires Shopify Plus subscription (~$2,000/month)
Designed for complex B2B catalogs with company-specific pricing
Overkill for a simple reserved collection need
Less control over the registration journey

Our Approach

Tag System + Liquid

Works on all Shopify plans (no extra cost)
Custom registration journey with manual verification
Total flexibility on content displayed per profile
Klaviyo integration for welcome emails
Scalable: possibility to migrate to Shopify Plus B2B later

The Tag System: The Core of the Project

The entire system relies on 2 customer tags in Shopify. Switching from one to the other is done manually by the team after verification.

FORMULAIRE_B2B

Prospect (Unverified)

Automatically added when the prospect fills out the form. Triggers an internal notification to the team.

Manual Verification
by the Team

➔

B2B

Verified B2B Client

Manually added by the team after SIREN verification. Triggers the Klaviyo welcome email and unlocks access to the pro catalog.

➜

Complete B2B Customer Journey

👤

Prospect

Discovers /resellers page

📝

Form

Fills out B2B form (name, email, SIREN...)

FORMULAIRE_B2B

🔔

Notification

Team receives email with prospect info

SIREN Verification

✅

Validation

Team verifies SIREN and validates account

B2B

📧

Welcome

Klaviyo sends B2B welcome email

⭐

B2B Experience

Customized Hero, Nav, and Pro Catalog

👀

What Changes for a Logged-in B2B Client

Element	Visitor / B2C Client	B2B Client ("B2B" tag)
Homepage Hero	Standard B2C Hero	Dedicated B2B Hero (pro image + text)
Navigation Menu	Standard Menu	Menu with additional B2B links
Homepage Products	Default B2C Collection	Pro B2B Collection
B2B Collection	✗ Hidden (nav + search + list)	✓ Visible and accessible
/resellers Page	✓ Accessible (registration form)	✓ Accessible

☰

The 5 Deliverables

Deliverable 1

B2B Landing Page

/resellers page with hero, benefits per segment (spas, hotels, salons, retailers), and registration form with SIREN, company fields, etc.

DevDesignCopywriting

Deliverable 2

B2B Registration Flow Test

Test existing Shopify Flow: form submitted → FORMULAIRE_B2B tag → internal notification to team.

Dev

Depends on: Deliverable 1

Deliverable 3

Klaviyo Welcome Flow Test

Test existing Shopify Flow: B2B tag manually added → Klaviyo triggers welcome email. Email content managed by Klaviyo agency.

Dev

Requires: Klaviyo API Key

Deliverable 4

Hidden B2B Collection

Collection reserved for B2B tagged clients. Hidden from navigation, search, and collection list for other visitors.

Dev

Deliverable 5

Theme Customization by Tag (Hero + Navigation + Products)

Modify homepage hero, menu, and products to display different content depending on whether the client has the B2B tag or not. All via Liquid conditionals in the theme.

DevDesign

Depends on: Deliverable 4 (B2B collection created)

🔗

Execution Order and Dependencies

Phase 1 — In Parallel

1. B2B Landing Page

4. B2B Collection

3. Klaviyo Flow Test

Phase 2 — After Phase 1

2. Registration Flow Test

5. B2B Theme (hero, nav, products)

Phase 3 — Validation

Full End-to-End Test

Production Launch

No Dependency

Depends on another deliverable

⚙

Tech Stack

🖌

Liquid

Sections, templates, conditionals by tag

⚡

Shopify Flow

Automations on client creation and tag addition

📬

Klaviyo

B2B Welcome email (managed by Klaviyo agency)

🏷

Client Tags

FORMULAIRE_B2B + B2B as control system

B2B Professional Space